Home » College of Marketing » Digital Marketing » What is Paid Search & SEM Marketing? « PREV NEXT » What is Paid Search & SEM Marketing? If you aren’t a technical person you may have read hundreds of articles about paid search that probably made your head spin. This isn’t one of those articles. … Leer másWhat is Paid Search? SEM Digital Marketing Explained
Social Media Marketing All of your customers are using some form of social network. Facebook, Twitter, Pinterest, LinkedIn, and Google Plus networks are swarming with people trying to find the products and services they crave. Social media is changing the way that businesses initiate and maintain relationships with their clients. However, social networks are very … Leer másSocial Media Marketing and Management
It’s a common conversation across SEM marketing – do brand keywords always need to be in position one? If there is a strong organic presence, do we need to bid on brand keywords at all? A commonly held “best practice” of PPC marketing is that one should always appear in position one in any given … Leer másIs First the Optimal SEM Brand Position? A Guide to Brand SEM Marketing
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a … Leer másWhat Is Digital Marketing?