How to Optimize Google Ads When Average Position Disappears – Search Engine Journal

Google has announced that the “average position” metric will no longer be supported starting in September. Having been a Googler myself for almost a decade, I can only imagine the trepidation the Google Ads marketing team must have felt before making this announcement. With the near continuous change that is part of Google Ads, any … Leer másHow to Optimize Google Ads When Average Position Disappears – Search Engine Journal

Baidu SEM (Search Engine Marketing) Guide in China – Marketing China

LET ME INTRODUCE TO YOU BAIDU(THE MOST POPULAR CHINESE SEARCH ENGINE) If you ask a Chinese what search engine Chinese people use, 8 out of 10 answers is Baidu. It is the most popular search engine in China due to high-efficiency and well-designed. Also, Baidu is designed with various functions, including but not limited to … Leer másBaidu SEM (Search Engine Marketing) Guide in China – Marketing China

What is Paid Search? SEM Digital Marketing Explained

Home » College of Marketing » Digital Marketing » What is Paid Search & SEM Marketing? « PREV NEXT » What is Paid Search & SEM Marketing? If you aren’t a technical person you may have read hundreds of articles about paid search that probably made your head spin.  This isn’t one of those articles. … Leer másWhat is Paid Search? SEM Digital Marketing Explained

AlgoRhythm: Putting the Rhythm into Your Marketing Needs

Are you looking to start your own business but struggling to figure out where to begin? Do you see the huge pile of work that needs to be done and feel that it is overwhelming? You see the marketing, the ad campaigns, and everything else that needs to be done to get this business up … Leer másAlgoRhythm: Putting the Rhythm into Your Marketing Needs

How email marketing can support your SEM efforts

With every second that passes, Google fields more than 40,000 fresh search queries, so we’re long past the point of anyone needing to justifying search engine marketing (SEM). If people can’t find you, they can’t work with you, and they can’t buy from you. A typical SEM strategy will include extensive SEO work to bring … Leer másHow email marketing can support your SEM efforts