HR Leaders Need Stronger Data Skills

Peter Dazeley/Getty Images An old saying sums up the data skills of most HR professionals: “The shoemaker’s children go barefoot.” In today’s tightening labor market, HR leaders must work relentlessly to develop and recruit people who advance digital transformation across their organizations. Yet most have struggled to advance their own digital competencies. This neglect has … Leer másHR Leaders Need Stronger Data Skills

Social Media Marketing and Management

Social Media Marketing All of your customers are using some form of social network. Facebook, Twitter, Pinterest, LinkedIn, and Google Plus networks are swarming with people trying to find the products and services they crave. Social media is changing the way that businesses initiate and maintain relationships with their clients. However, social networks are very … Leer másSocial Media Marketing and Management

AlgoRhythm: Putting the Rhythm into Your Marketing Needs

Are you looking to start your own business but struggling to figure out where to begin? Do you see the huge pile of work that needs to be done and feel that it is overwhelming? You see the marketing, the ad campaigns, and everything else that needs to be done to get this business up … Leer másAlgoRhythm: Putting the Rhythm into Your Marketing Needs

Easy-to-Start Online Business Ideas

Credit: pathdoc/Shutterstock Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding … Leer másEasy-to-Start Online Business Ideas

How email marketing can support your SEM efforts

With every second that passes, Google fields more than 40,000 fresh search queries, so we’re long past the point of anyone needing to justifying search engine marketing (SEM). If people can’t find you, they can’t work with you, and they can’t buy from you. A typical SEM strategy will include extensive SEO work to bring … Leer másHow email marketing can support your SEM efforts