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How to Optimize Google Ads When Average Position Disappears – Search Engine Journal

Google has announced that the “average position” metric will no longer be supported starting in September. Having been a Googler myself for almost a decade, I can only imagine the trepidation the Google Ads marketing team must have felt before making this announcement. With the near continuous change that is part of Google Ads, any … Leer másHow to Optimize Google Ads When Average Position Disappears – Search Engine Journal

Baidu SEM (Search Engine Marketing) Guide in China – Marketing China

LET ME INTRODUCE TO YOU BAIDU(THE MOST POPULAR CHINESE SEARCH ENGINE) If you ask a Chinese what search engine Chinese people use, 8 out of 10 answers is Baidu. It is the most popular search engine in China due to high-efficiency and well-designed. Also, Baidu is designed with various functions, including but not limited to … Leer másBaidu SEM (Search Engine Marketing) Guide in China – Marketing China

What is Paid Search? SEM Digital Marketing Explained

Home » College of Marketing » Digital Marketing » What is Paid Search & SEM Marketing? « PREV NEXT » What is Paid Search & SEM Marketing? If you aren’t a technical person you may have read hundreds of articles about paid search that probably made your head spin.  This isn’t one of those articles. … Leer másWhat is Paid Search? SEM Digital Marketing Explained

How email marketing can support your SEM efforts

With every second that passes, Google fields more than 40,000 fresh search queries, so we’re long past the point of anyone needing to justifying search engine marketing (SEM). If people can’t find you, they can’t work with you, and they can’t buy from you. A typical SEM strategy will include extensive SEO work to bring … Leer másHow email marketing can support your SEM efforts

Is First the Optimal SEM Brand Position? A Guide to Brand SEM Marketing

It’s a common conversation across SEM marketing – do brand keywords always need to be in position one? If there is a strong organic presence, do we need to bid on brand keywords at all? A commonly held “best practice” of PPC marketing is that one should always appear in position one in any given … Leer másIs First the Optimal SEM Brand Position? A Guide to Brand SEM Marketing