How to Optimize Google Ads When Average Position Disappears – Search Engine Journal

Google has announced that the “average position” metric will no longer be supported starting in September. Having been a Googler myself for almost a decade, I can only imagine the trepidation the Google Ads marketing team must have felt before making this announcement. With the near continuous change that is part of Google Ads, any … Leer másHow to Optimize Google Ads When Average Position Disappears – Search Engine Journal

What is Paid Search? SEM Digital Marketing Explained

Home » College of Marketing » Digital Marketing » What is Paid Search & SEM Marketing? « PREV NEXT » What is Paid Search & SEM Marketing? If you aren’t a technical person you may have read hundreds of articles about paid search that probably made your head spin.  This isn’t one of those articles. … Leer másWhat is Paid Search? SEM Digital Marketing Explained

What Is Digital Marketing?

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a … Leer másWhat Is Digital Marketing?

Qué es SEM: search engine marketing

SEM: search engine marketing

De buenas a primeras, el significado de SEM es el acrónimo de ‘Search Engine Marketing’. ¿Hemos ido demasiado rápido? Vamos a rebobinar. El SEM es pagar por hacer publicidad en los buscadores. Por ejemplo, para conseguir un anuncio en Google cuando alguien busque ‘zapatillas rojas’ tienes que pagar en Google Ads.  En este post te … Leer másQué es SEM: search engine marketing

¿Debería SEM ser parte de su estrategia de marketing digital?

SEM (Search Engine Marketing) PPC

Search Engine Marketing (SEM), también conocido como pago por clic (PPC) y búsqueda de pago, es una táctica de marketing digital utilizada para comprar anuncios en motores de búsqueda. El motor de búsqueda elegido más notable y exitoso es Google, que posee el 71% de la cuota de mercado de búsqueda.

SEM (Search Engine Marketing) PPC
SEM (Search Engine Marketing) PPC

Leer más¿Debería SEM ser parte de su estrategia de marketing digital?