Is First the Optimal SEM Brand Position? A Guide to Brand SEM Marketing

It’s a common conversation across SEM marketing – do brand keywords always need to be in position one? If there is a strong organic presence, do we need to bid on brand keywords at all? A commonly held “best practice” of PPC marketing is that one should always appear in position one in any given … Leer másIs First the Optimal SEM Brand Position? A Guide to Brand SEM Marketing